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Raport pokazuje kluczowe wskaźniki zachowań zakupowych aktywnych klientów - częstotliwość zakupów, czas trwania relacji, średni czas między zamówieniami i liczbę zakupów w ciągu ostatniego półrocza. Zawiera też przegląd rozkładu wartości CLV, prognozy wartości CLV dla poszczególnych klientów oraz podział klientów według wartości CLV i ryzyka odejścia. Kluczowa różnica w stosunku do RFM: RFM śledzi historię, CLV dodaje perspektywę przyszłościową.",[418],{"label":419,"url":420},"Więcej w pomocy","https:\u002F\u002Fpomoc.ecomail.pl\u002Fpl\u002Farticles\u002F13796018-analiza-clv",{"type":422,"title":423,"body":424,"links":425},"improvement","Segmentacja wyświetla informację o użyciu aproksymacji","W przypadku list kontaktów z ponad 100 000 kontaktami segmentacja korzysta z aproksymacji próbki danych. Ta informacja jest teraz wyraźnie widoczna w przeglądzie segmentacji i podczas przygotowywania kampanii. Można teraz kontynuować przygotowanie kampanii nawet wtedy, gdy aproksymacja zwróci 0 odbiorców.",[],{"type":422,"title":427,"body":428,"links":429},"CDP: segmenty RFM dostępne przy wyborze odbiorców kampanii","Podczas przygotowywania kampanii w planie CDP możesz teraz wybierać odbiorców bezpośrednio z segmentów analizy RFM - bez konieczności tworzenia własnego segmentu.",[],{"type":431,"title":432,"body":433,"links":434},"fix","Automatyzacje: wyzwalacz Uruchamiaj regularnie o określonej godzinie działa niezawodnie","Automatyzacje z wyzwalaczem Uruchamiaj regularnie o określonej godzinie czasami w ogóle się nie uruchamiały. Problem był spowodowany nieprawidłową wartością zapisywaną podczas duplikowania automatyzacji. Zachowanie zostało poprawione i automatyzacje uruchamiają się teraz o właściwej godzinie.",[]]