[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fDV0SiyuAIfX5rHetCCzW9in9d5hUaZxjlwDqL42QnF4":3,"getWebBanner":20,"getVacancies":105,"story-list":168,"{\"version\":\"published\"}slownik-terminow\u002Fguerilla-marketing":314},{"page":4},{"id":5,"name":6,"state":7,"state_text":8,"url":9,"created_at":10,"updated_at":11,"links":12},4898,"Ecomail.cz Status","operational","All systems are go!","https:\u002F\u002Fstatus.ecomail.cz","2019-08-16T09:13:51.327Z","2026-04-29T11:06:16.999Z",{"components":13,"notices":16,"self":19},{"href":14,"count":15},"\u002Fapi\u002Fv1\u002Fcomponents",6,{"href":17,"count":18},"\u002Fapi\u002Fv1\u002Fnotices",23,"\u002Fapi\u002Fv1",{"data":21,"headers":82},{"story":22,"cv":79,"rels":80,"links":81},{"name":23,"created_at":24,"published_at":25,"updated_at":26,"id":27,"uuid":28,"content":29,"slug":63,"full_slug":63,"sort_by_date":64,"position":65,"tag_list":66,"is_startpage":40,"parent_id":64,"meta_data":64,"group_id":67,"first_published_at":68,"release_id":64,"lang":69,"path":70,"alternates":71,"default_full_slug":63,"translated_slugs":72},"Web Banner","2024-05-20T08:19:31.384Z","2026-05-11T11:39:17.172Z","2026-05-11T11:39:17.182Z",498607268,"409a6257-cf30-4cb6-bd62-f391b2e6d17b",{"_uid":30,"body":31,"data":32,"meta":58,"component":62},"ead7bb55-1b7e-4d39-826a-020bba50a92e",[],[33,41,49],{"url":34,"_uid":35,"text":36,"bgColor":37,"linkText":38,"component":39,"isDisplayed":40},"https:\u002F\u002Fecomail.app\u002Fregister","0d3c2ac7-32de-4696-a2d0-5d94d5c26785","Start free trial","yellow","Click here to get it!","banner_en",false,{"url":42,"_uid":43,"text":44,"bgColor":37,"linkText":45,"component":46,"textMobile":47,"isDisplayed":40,"linkTextMobile":48},"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDXO9UH2iGpC\u002F?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ==","35f37ca6-f450-43b7-8e11-6ad8ddc22410","Spotkajmy się 👋","22-23 kwietnia 2026 w Warszawie","banner_pl","Spotkajmy się  👋","22-23 kwietnia 2026 w Warszawie ",{"url":50,"_uid":51,"text":52,"bgColor":53,"linkText":54,"component":55,"textMobile":52,"isDisplayed":56,"linkTextMobile":57},"https:\u002F\u002Fecomail.cz\u002Fsoutez-o-cdp-tarif\u002F","65153cba-9a70-4294-98e3-be96e5b4df38","Získejte CDP pro svůj e-shop zdarma","dark-heavy","To chci → ","banner_cs",true,"To chci",{"_uid":59,"title":60,"plugin":61,"description":60},"2b4fc774-d140-4f1b-bfc8-f4299d1dc53b","","meta-fields","page","web-banner",null,30,[],"14ede2d0-047b-4894-8d30-a406accd7ff7","2024-05-20T13:29:40.582Z","default","\u002F",[],[73,75,77],{"path":63,"name":64,"lang":74,"published":64},"cs",{"path":63,"name":64,"lang":76,"published":64},"en",{"path":63,"name":64,"lang":78,"published":64},"pl",1778499557,[],[],{"age":83,"cache-control":84,"connection":85,"content-encoding":86,"content-type":87,"date":88,"etag":89,"referrer-policy":90,"sb-be-version":91,"server":92,"transfer-encoding":93,"vary":94,"via":95,"x-amz-cf-id":96,"x-amz-cf-pop":97,"x-cache":98,"x-content-type-options":99,"x-frame-options":100,"x-permitted-cross-domain-policies":101,"x-request-id":102,"x-runtime":103,"x-xss-protection":104},"105","max-age=0, public, s-maxage=604800, stale-if-error=3600","keep-alive","gzip","application\u002Fjson; charset=utf-8","Mon, 11 May 2026 11:39:23 GMT","W\u002F\"19e3bef9a4f07b1500cbe052f8e70993\"","strict-origin-when-cross-origin","5.822.3","nginx\u002F1.29.1","chunked","Origin,Accept-Encoding","1.1 a44aa6a71d51a8912e7443c7a36f5f8a.cloudfront.net (CloudFront)","Wfhc1YxBFxc6ehRf-8PG784A9cU_oQUAr4qbrAFHeH34qagF1L_3Jg==","DUB56-P4","Hit from cloudfront","nosniff","SAMEORIGIN","none","a6d5a6ee-b9af-49da-8884-d84a6d630646","0.094559","0",{"data":106,"headers":158,"perPage":166,"total":167},{"stories":107,"cv":79,"rels":156,"links":157},[108,134],{"name":109,"created_at":110,"published_at":111,"updated_at":112,"id":113,"uuid":114,"content":115,"slug":122,"full_slug":123,"sort_by_date":64,"position":124,"tag_list":125,"is_startpage":40,"parent_id":126,"meta_data":64,"group_id":127,"first_published_at":128,"release_id":64,"lang":69,"path":64,"alternates":129,"default_full_slug":123,"translated_slugs":130},"Senior PPC Specialista pro SaaS","2026-03-27T13:12:50.736Z","2026-05-07T13:40:27.346Z","2026-05-07T13:40:27.362Z",159447329772001,"dfc76649-5fec-4f1f-b034-6efcab4af2f5",{"_uid":116,"flex":56,"job_type":117,"language":60,"location":118,"is_public":56,"hide_video":40,"youtube_id":119,"position_level":120,"reference_number":121},"a622a46c-d269-4d6f-afd3-6cbf67c0f5ee","Full-time","Praha","yfqIBHAsNkk","senior","A76","senior-ppc-specialista-pro-saas","kariera\u002Fsenior-ppc-specialista-pro-saas",-420,[],349334337,"39216801-ddd3-4181-a6be-d23ef9e1f6da","2026-03-27T13:44:04.736Z",[],[131,132,133],{"path":123,"name":64,"lang":74,"published":64},{"path":123,"name":64,"lang":76,"published":64},{"path":123,"name":64,"lang":78,"published":64},{"name":135,"created_at":136,"published_at":137,"updated_at":138,"id":139,"uuid":140,"content":141,"slug":145,"full_slug":146,"sort_by_date":64,"position":147,"tag_list":148,"is_startpage":40,"parent_id":126,"meta_data":64,"group_id":149,"first_published_at":150,"release_id":64,"lang":69,"path":64,"alternates":151,"default_full_slug":146,"translated_slugs":152},"Hledá se E-mailing specialista\u002Fka - pojď do toho s námi 💚","2024-10-14T09:35:20.743Z","2026-05-07T13:45:32.441Z","2026-05-07T13:45:32.462Z",562636497,"e304b573-fcbe-4712-9b7c-da06ef09f120",{"_uid":142,"flex":56,"job_type":117,"language":74,"location":118,"is_public":56,"hide_video":40,"youtube_id":119,"position_level":143,"reference_number":144},"6724c56b-740d-4178-b20b-5d9420acbbb9","medior","A65","hleda-se-e-mailing-specialista-ka-pojd-do-toho-s-nami","kariera\u002Fhleda-se-e-mailing-specialista-ka-pojd-do-toho-s-nami",-290,[],"f1a68555-5e82-4925-8c75-f79602c48833","2024-10-30T13:55:35.574Z",[],[153,154,155],{"path":146,"name":64,"lang":74,"published":64},{"path":146,"name":64,"lang":76,"published":64},{"path":146,"name":64,"lang":78,"published":64},[],[],{"age":83,"cache-control":84,"connection":85,"content-encoding":86,"content-type":87,"date":88,"etag":159,"per-page":160,"referrer-policy":90,"sb-be-version":91,"server":92,"total":161,"transfer-encoding":93,"vary":94,"via":162,"x-amz-cf-id":163,"x-amz-cf-pop":97,"x-cache":98,"x-content-type-options":99,"x-frame-options":100,"x-permitted-cross-domain-policies":101,"x-request-id":164,"x-runtime":165,"x-xss-protection":104},"W\u002F\"ea0264c8e57ecdd3f2392418a7644968\"","25","2","1.1 064df20de43be62056553b57befa4a36.cloudfront.net (CloudFront)","cY6wwOfZefzog1Mmpk5bDPYgWXonQXK3rphyWBRCAw32Xz4DE1gKZQ==","ed3b0de2-3a05-474b-909d-5b937425aac1","0.035644",25,2,{"stories":169,"cv":79,"rels":312,"links":313},[170,192,212,232,252,272,292],{"name":171,"created_at":172,"published_at":173,"updated_at":174,"id":175,"uuid":176,"content":177,"slug":179,"full_slug":180,"sort_by_date":64,"position":181,"tag_list":182,"is_startpage":40,"parent_id":183,"meta_data":64,"group_id":184,"first_published_at":185,"release_id":64,"lang":69,"path":186,"alternates":187,"default_full_slug":180,"translated_slugs":188},"Rejestr danych","2026-02-04T09:28:07.077Z","2026-03-06T15:53:29.772Z","2026-03-06T15:53:29.795Z",141343486327880,"c9317888-bbe5-4d43-91b3-125398ed43f9",{"_uid":178},"d16d1286-3ba9-4b28-b231-4f9ed8e725ac","rejestr-danych","text-pages\u002Fpl\u002Frejestr-danych",-70,[],642229419,"d46ec02b-68fa-4bd3-82c0-bf10d3f69a84","2026-02-04T09:32:03.161Z","\u002Frejestr-danych\u002F",[],[189,190,191],{"path":180,"name":64,"lang":74,"published":64},{"path":180,"name":64,"lang":76,"published":64},{"path":180,"name":64,"lang":78,"published":64},{"name":193,"created_at":194,"published_at":195,"updated_at":196,"id":197,"uuid":198,"content":199,"slug":201,"full_slug":202,"sort_by_date":64,"position":203,"tag_list":204,"is_startpage":40,"parent_id":183,"meta_data":64,"group_id":205,"first_published_at":206,"release_id":64,"lang":69,"path":64,"alternates":207,"default_full_slug":202,"translated_slugs":208},"Regulamin serwisu","2026-02-02T14:11:34.670Z","2026-02-19T18:57:01.916Z","2026-02-19T18:57:02.006Z",140705360604545,"d491086b-0079-4a01-802f-b6b78a268220",{"_uid":200},"b8fda440-e107-4162-a9a1-d9c252763edf","regulamin-serwisu","text-pages\u002Fpl\u002Fregulamin-serwisu",-60,[],"d0c0ce47-5342-4cb0-8fb1-ed206fb3a0fc","2026-02-02T14:12:40.544Z",[],[209,210,211],{"path":202,"name":64,"lang":74,"published":64},{"path":202,"name":64,"lang":76,"published":64},{"path":202,"name":64,"lang":78,"published":64},{"name":213,"created_at":214,"published_at":215,"updated_at":216,"id":217,"uuid":218,"content":219,"slug":221,"full_slug":222,"sort_by_date":64,"position":223,"tag_list":224,"is_startpage":40,"parent_id":183,"meta_data":64,"group_id":225,"first_published_at":226,"release_id":64,"lang":69,"path":221,"alternates":227,"default_full_slug":222,"translated_slugs":228},"Polityka prywatnosci archiwum","2025-09-11T09:25:45.747Z","2025-12-11T14:41:32.076Z","2025-12-11T14:41:32.177Z",89674325007015,"67815cc1-6b8e-4413-a495-2b96fe07db22",{"_uid":220},"18af4d9a-a003-4f74-9d02-a4b83105a856","polityka-prywatnosci-archiwum","text-pages\u002Fpl\u002Fpolityka-prywatnosci-archiwum",-40,[],"3ad78574-22cc-42b3-b29a-ca636ad3b37a","2025-09-11T09:26:36.499Z",[],[229,230,231],{"path":222,"name":64,"lang":74,"published":64},{"path":222,"name":64,"lang":76,"published":64},{"path":222,"name":64,"lang":78,"published":64},{"name":233,"created_at":234,"published_at":235,"updated_at":236,"id":237,"uuid":238,"content":239,"slug":241,"full_slug":242,"sort_by_date":64,"position":243,"tag_list":244,"is_startpage":40,"parent_id":183,"meta_data":64,"group_id":245,"first_published_at":246,"release_id":64,"lang":69,"path":241,"alternates":247,"default_full_slug":242,"translated_slugs":248}," Deklaracja dostępności","2025-09-11T09:03:19.201Z","2025-12-08T10:47:55.463Z","2025-12-08T10:47:55.490Z",89668809569722,"d7c6ef89-9f3e-48e5-bf0a-a4196f1d5d2e",{"_uid":240},"8d7a7c64-3b9b-490a-a662-fc0b40327eed","deklaracja-dostepnosci","text-pages\u002Fpl\u002Fdeklaracja-dostepnosci",-30,[],"7acb14bd-02ea-4b68-9df2-e5f70545ab64","2025-09-11T09:03:45.073Z",[],[249,250,251],{"path":242,"name":64,"lang":74,"published":64},{"path":242,"name":64,"lang":76,"published":64},{"path":242,"name":64,"lang":78,"published":64},{"name":253,"created_at":254,"published_at":255,"updated_at":256,"id":257,"uuid":258,"content":259,"slug":261,"full_slug":262,"sort_by_date":64,"position":263,"tag_list":264,"is_startpage":40,"parent_id":183,"meta_data":64,"group_id":265,"first_published_at":266,"release_id":64,"lang":69,"path":261,"alternates":267,"default_full_slug":262,"translated_slugs":268}," Cookies związane z funkcjami Ecomail","2025-09-11T08:55:20.469Z","2025-09-23T12:13:32.520Z","2025-09-23T12:13:32.539Z",89666848690359,"72593ea0-38b4-4289-8018-05986c894369",{"_uid":260},"291f6dc2-56cb-4a3c-9901-4b6afc9de6c9","ecomail-cookies","text-pages\u002Fpl\u002Fecomail-cookies",-20,[],"614a5fa7-4f7e-42d2-b601-2c6a3f59c5be","2025-09-11T08:56:12.255Z",[],[269,270,271],{"path":262,"name":64,"lang":74,"published":64},{"path":262,"name":64,"lang":76,"published":64},{"path":262,"name":64,"lang":78,"published":64},{"name":273,"created_at":274,"published_at":275,"updated_at":276,"id":277,"uuid":278,"content":279,"slug":281,"full_slug":282,"sort_by_date":64,"position":283,"tag_list":284,"is_startpage":40,"parent_id":183,"meta_data":64,"group_id":285,"first_published_at":286,"release_id":64,"lang":69,"path":201,"alternates":287,"default_full_slug":282,"translated_slugs":288},"Regulamin serwisu archiwum","2025-09-11T08:27:16.760Z","2026-02-19T19:04:12.037Z","2026-02-19T19:04:12.125Z",89659952203273,"60b054c8-55a1-4a4b-a7e8-052bfe547f71",{"_uid":280},"cdbe26b4-8bcb-4e79-9748-07d85f931140","regulamin-serwisu-archiwum","text-pages\u002Fpl\u002Fregulamin-serwisu-archiwum",-10,[],"3de7d8d5-8ec0-43a5-a86c-fd73434d91e7","2025-09-11T08:29:29.953Z",[],[289,290,291],{"path":282,"name":64,"lang":74,"published":64},{"path":282,"name":64,"lang":76,"published":64},{"path":282,"name":64,"lang":78,"published":64},{"name":293,"created_at":294,"published_at":295,"updated_at":296,"id":297,"uuid":298,"content":299,"slug":301,"full_slug":302,"sort_by_date":64,"position":303,"tag_list":304,"is_startpage":40,"parent_id":183,"meta_data":64,"group_id":305,"first_published_at":306,"release_id":64,"lang":69,"path":301,"alternates":307,"default_full_slug":302,"translated_slugs":308},"Zasady przetwarzania danych osobowych","2025-09-10T13:47:36.950Z","2026-04-07T12:24:56.776Z","2026-04-07T12:24:56.869Z",89384783693534,"d2a18856-dcd7-4325-8182-a1ef2f172a61",{"_uid":300},"9f2a5f4e-7e9e-427b-ba7b-7a5e204b62f6","polityka-prywatnosci","text-pages\u002Fpl\u002Fpolityka-prywatnosci",0,[],"f021e6bd-06f8-42b8-87ec-1b1d2e494803","2025-09-10T13:50:15.610Z",[],[309,310,311],{"path":302,"name":64,"lang":74,"published":64},{"path":302,"name":64,"lang":76,"published":64},{"path":302,"name":64,"lang":78,"published":64},[],[],{"data":315,"headers":670},{"story":316,"cv":79,"rels":668,"links":669},{"name":317,"created_at":318,"published_at":319,"updated_at":320,"id":321,"uuid":322,"content":323,"slug":657,"full_slug":658,"sort_by_date":64,"position":659,"tag_list":660,"is_startpage":40,"parent_id":661,"meta_data":64,"group_id":662,"first_published_at":319,"release_id":64,"lang":69,"path":64,"alternates":663,"default_full_slug":658,"translated_slugs":664},"Guerilla marketing","2025-11-11T13:43:22.105Z","2025-11-11T13:44:34.187Z","2025-11-11T13:44:34.205Z",111325192660867,"1717822e-cc8b-4ef1-868d-939933b4f3d7",{"_uid":324,"meta":325,"term":317,"component":328,"is_public":56,"paragraph":329,"other_resources":654},"eaca51a7-70a4-493d-ace2-ebeb54c347bd",{"_uid":326,"title":317,"plugin":61,"description":327},"e24a746f-f8b1-4862-b19f-c09ca021f0e5","Guerilla marketing to kreatywna strategia wykorzystująca zaskakujące działania, by przy niskich kosztach zwiększyć zainteresowanie marką lub produktem.","glossary-term",{"type":330,"content":331},"doc",[332,362,372,426,435,443,452,504,513,527,559,572,604,612],{"type":333,"attrs":334,"content":335},"paragraph",{"textAlign":64},[336,344,357],{"text":337,"type":338,"marks":339},"Guerilla marketing to strategia marketingowa, która wykorzystuje nietradycyjne, często szokujące lub zaskakujące metody w celu zwiększenia zainteresowania produktem, marką lub ","text",[340],{"type":341,"attrs":342},"textStyle",{"color":343},"#000000",{"text":345,"type":338,"marks":346},"kampanią",[347,353,355],{"type":348,"attrs":349},"link",{"href":350,"uuid":64,"anchor":64,"target":351,"linktype":352},"https:\u002F\u002Fecomail.pl\u002Fslownik-terminow\u002Fkampania\u002F","_self","url",{"type":341,"attrs":354},{"color":343},{"type":356},"bold",{"text":358,"type":338,"marks":359},". Jej celem jest osiągnięcie jak największego efektu przy minimalnych kosztach.",[360],{"type":341,"attrs":361},{"color":343},{"type":363,"attrs":364,"content":365},"heading",{"level":167,"textAlign":64},[366],{"text":367,"type":338,"marks":368},"Cechy charakterystyczne",[369,371],{"type":341,"attrs":370},{"color":343},{"type":356},{"type":373,"content":374},"bullet_list",[375,386,396,406,416],{"type":376,"content":377},"list_item",[378],{"type":333,"attrs":379,"content":380},{"textAlign":64},[381],{"text":382,"type":338,"marks":383},"Kreatywność i oryginalność",[384],{"type":341,"attrs":385},{"color":343},{"type":376,"content":387},[388],{"type":333,"attrs":389,"content":390},{"textAlign":64},[391],{"text":392,"type":338,"marks":393},"Niski budżet (w porównaniu z klasycznymi kampaniami)",[394],{"type":341,"attrs":395},{"color":343},{"type":376,"content":397},[398],{"type":333,"attrs":399,"content":400},{"textAlign":64},[401],{"text":402,"type":338,"marks":403},"Filmiki viralowe w social mediach",[404],{"type":341,"attrs":405},{"color":343},{"type":376,"content":407},[408],{"type":333,"attrs":409,"content":410},{"textAlign":64},[411],{"text":412,"type":338,"marks":413},"Zaangażowanie emocjonalne i element zaskoczenia",[414],{"type":341,"attrs":415},{"color":343},{"type":376,"content":417},[418],{"type":333,"attrs":419,"content":420},{"textAlign":64},[421],{"text":422,"type":338,"marks":423},"Często wykorzystuje przestrzeń publiczną, reklamę ambientową lub interakcję z konsumentem",[424],{"type":341,"attrs":425},{"color":343},{"type":363,"attrs":427,"content":428},{"level":167,"textAlign":64},[429],{"text":430,"type":338,"marks":431},"Pochodzenie nazwy",[432,434],{"type":341,"attrs":433},{"color":343},{"type":356},{"type":333,"attrs":436,"content":437},{"textAlign":64},[438],{"text":439,"type":338,"marks":440},"Termin „guerilla” pochodzi ze słownika wojskowego i odnosi się do taktyk partyzanckich – małych, nieprzewidywalnych i ukierunkowanych ataków. Podobnie jak w marketingu: nieoczekiwane, ale skuteczne.",[441],{"type":341,"attrs":442},{"color":343},{"type":363,"attrs":444,"content":445},{"level":167,"textAlign":64},[446],{"text":447,"type":338,"marks":448},"Przykłady zastosowania",[449,451],{"type":341,"attrs":450},{"color":343},{"type":356},{"type":373,"content":453},[454,464,474,484,494],{"type":376,"content":455},[456],{"type":333,"attrs":457,"content":458},{"textAlign":64},[459],{"text":460,"type":338,"marks":461},"Instalacje uliczne lub street art",[462],{"type":341,"attrs":463},{"color":343},{"type":376,"content":465},[466],{"type":333,"attrs":467,"content":468},{"textAlign":64},[469],{"text":470,"type":338,"marks":471},"Flash moby i performance",[472],{"type":341,"attrs":473},{"color":343},{"type":376,"content":475},[476],{"type":333,"attrs":477,"content":478},{"textAlign":64},[479],{"text":480,"type":338,"marks":481},"Viralowe filmiki w mediach społecznościowych",[482],{"type":341,"attrs":483},{"color":343},{"type":376,"content":485},[486],{"type":333,"attrs":487,"content":488},{"textAlign":64},[489],{"text":490,"type":338,"marks":491},"Nieoczekiwane interakcje z marką w przestrzeni publicznej",[492],{"type":341,"attrs":493},{"color":343},{"type":376,"content":495},[496],{"type":333,"attrs":497,"content":498},{"textAlign":64},[499],{"text":500,"type":338,"marks":501},"Fałszywa premiera produktu lub kampania teaserowa",[502],{"type":341,"attrs":503},{"color":343},{"type":363,"attrs":505,"content":506},{"level":167,"textAlign":64},[507],{"text":508,"type":338,"marks":509},"Zalety i zagrożenia",[510,512],{"type":341,"attrs":511},{"color":343},{"type":356},{"type":333,"attrs":514,"content":515},{"textAlign":64},[516,522],{"text":517,"type":338,"marks":518},"Zalety",[519,521],{"type":341,"attrs":520},{"color":343},{"type":356},{"text":523,"type":338,"marks":524},":",[525],{"type":341,"attrs":526},{"color":343},{"type":373,"content":528},[529,539,549],{"type":376,"content":530},[531],{"type":333,"attrs":532,"content":533},{"textAlign":64},[534],{"text":535,"type":338,"marks":536},"Wysoka zapamiętywalność",[537],{"type":341,"attrs":538},{"color":343},{"type":376,"content":540},[541],{"type":333,"attrs":542,"content":543},{"textAlign":64},[544],{"text":545,"type":338,"marks":546},"Niskie koszty",[547],{"type":341,"attrs":548},{"color":343},{"type":376,"content":550},[551],{"type":333,"attrs":552,"content":553},{"textAlign":64},[554],{"text":555,"type":338,"marks":556},"Szybkie rozpowszechnianie (szczególnie w Internecie)",[557],{"type":341,"attrs":558},{"color":343},{"type":333,"attrs":560,"content":561},{"textAlign":64},[562,568],{"text":563,"type":338,"marks":564},"Zagrożenia",[565,567],{"type":341,"attrs":566},{"color":343},{"type":356},{"text":523,"type":338,"marks":569},[570],{"type":341,"attrs":571},{"color":343},{"type":373,"content":573},[574,584,594],{"type":376,"content":575},[576],{"type":333,"attrs":577,"content":578},{"textAlign":64},[579],{"text":580,"type":338,"marks":581},"Możliwe niezrozumienie lub negatywna reakcja opinii publicznej",[582],{"type":341,"attrs":583},{"color":343},{"type":376,"content":585},[586],{"type":333,"attrs":587,"content":588},{"textAlign":64},[589],{"text":590,"type":338,"marks":591},"Kwestie etyczne lub prawne związane z wykorzystaniem przestrzeni publicznej",[592],{"type":341,"attrs":593},{"color":343},{"type":376,"content":595},[596],{"type":333,"attrs":597,"content":598},{"textAlign":64},[599],{"text":600,"type":338,"marks":601},"Trudność w pomiarze bezpośredniego wpływu",[602],{"type":341,"attrs":603},{"color":343},{"type":363,"attrs":605,"content":606},{"level":167,"textAlign":64},[607],{"text":608,"type":338,"marks":609},"Kiedy ten typ marketingu działa najlepiej:",[610],{"type":341,"attrs":611},{"color":343},{"type":373,"content":613},[614,624,634,644],{"type":376,"content":615},[616],{"type":333,"attrs":617,"content":618},{"textAlign":64},[619],{"text":620,"type":338,"marks":621},"W przypadku mniejszych marek poszukujących sposobu na wyróżnienie się",[622],{"type":341,"attrs":623},{"color":343},{"type":376,"content":625},[626],{"type":333,"attrs":627,"content":628},{"textAlign":64},[629],{"text":630,"type":338,"marks":631},"Podczas wprowadzania nowego produktu",[632],{"type":341,"attrs":633},{"color":343},{"type":376,"content":635},[636],{"type":333,"attrs":637,"content":638},{"textAlign":64},[639],{"text":640,"type":338,"marks":641},"W kampaniach skierowanych do młodszych, aktywnych cyfrowo grup docelowych",[642],{"type":341,"attrs":643},{"color":343},{"type":376,"content":645},[646],{"type":333,"attrs":647,"content":648},{"textAlign":64},[649],{"text":650,"type":338,"marks":651},"Jeśli głównym celem jest wywołanie szumu i świadomości",[652],{"type":341,"attrs":653},{"color":343},{"type":330,"content":655},[656],{"type":333},"guerilla-marketing","slownik-terminow\u002Fguerilla-marketing",-1750,[],603599669,"fba46c34-c9cf-4ac9-b6cd-735266bbea8d",[],[665,666,667],{"path":658,"name":64,"lang":74,"published":64},{"path":658,"name":64,"lang":76,"published":64},{"path":658,"name":64,"lang":78,"published":64},[],[],{"cache-control":84,"connection":85,"content-encoding":86,"content-type":87,"date":671,"etag":672,"referrer-policy":90,"sb-be-version":91,"server":92,"transfer-encoding":93,"vary":94,"via":673,"x-amz-cf-id":674,"x-amz-cf-pop":97,"x-cache":675,"x-content-type-options":99,"x-frame-options":100,"x-permitted-cross-domain-policies":101,"x-request-id":676,"x-runtime":677,"x-xss-protection":104},"Mon, 11 May 2026 11:41:08 GMT","W\u002F\"0a09830f69460a6e5dae83410fb3b7cf\"","1.1 7e5b9acc43ab1a734cb30063605ce5c4.cloudfront.net (CloudFront)","b5E42wnegXNMyb3D-PhlUP0pIvzJ5DZpHgGT1X-wAq--p5Zha6PJ4Q==","Miss from cloudfront","24edb81d-b844-4efe-b52e-64b9bb985d18","0.394310"]