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Nie chodzi więc o to, kto otworzył wiadomość e-mail lub kliknął w nią, ale o to, kto miał szansę ją zobaczyć. Jednak aby realistycznie ocenić kampanię, warto połączyć zasięg z wskaźnikami zaangażowania, czyli np. wskaźnikiem otwarć lub wskaźnikiem kliknięć.",[531],{"type":341,"attrs":532},{"color":343},{"type":375,"attrs":534,"content":535},{"level":168,"textAlign":65},[536],{"text":537,"type":338,"marks":538},"Zasięg vs. wyświetlenia vs. zaangażowanie",[539,541],{"type":341,"attrs":540},{"color":343},{"type":345},{"type":393,"content":543},[544,560,576],{"type":396,"content":545},[546],{"type":334,"attrs":547,"content":548},{"textAlign":65},[549,555],{"text":550,"type":338,"marks":551},"Zasięg",[552,554],{"type":341,"attrs":553},{"color":343},{"type":345},{"text":556,"type":338,"marks":557}," – ilu unikalnych użytkowników widziało komunikat.",[558],{"type":341,"attrs":559},{"color":343},{"type":396,"content":561},[562],{"type":334,"attrs":563,"content":564},{"textAlign":65},[565,571],{"text":566,"type":338,"marks":567},"Wyświetlenia",[568,570],{"type":341,"attrs":569},{"color":343},{"type":345},{"text":572,"type":338,"marks":573}," – ile razy komunikat został wyświetlony (w tym powtórnie).",[574],{"type":341,"attrs":575},{"color":343},{"type":396,"content":577},[578],{"type":334,"attrs":579,"content":580},{"textAlign":65},[581,587],{"text":582,"type":338,"marks":583},"Zaangażowanie",[584,586],{"type":341,"attrs":585},{"color":343},{"type":345},{"text":588,"type":338,"marks":589}," – jak zareagowali użytkownicy (kliknięcia, odpowiedzi, udostępnienia itp.).",[590],{"type":341,"attrs":591},{"color":343},{"type":331,"content":593},[594],{"type":334},"reach","slownik-terminow\u002Freach",-1660,[],603599669,"52d84def-c633-4efe-8441-5923730d5907",[],[603,604,605],{"path":596,"name":65,"lang":75,"published":65},{"path":596,"name":65,"lang":77,"published":65},{"path":596,"name":65,"lang":79,"published":65},[],[],{"cache-control":85,"connection":86,"content-encoding":87,"content-type":88,"date":609,"etag":610,"referrer-policy":91,"sb-be-version":92,"server":93,"transfer-encoding":94,"vary":95,"via":96,"x-amz-cf-id":611,"x-amz-cf-pop":98,"x-cache":612,"x-content-type-options":100,"x-frame-options":101,"x-permitted-cross-domain-policies":102,"x-request-id":613,"x-runtime":614,"x-xss-protection":105},"Mon, 11 May 2026 08:42:24 GMT","W\u002F\"bcd2ab8ffc31cf1efc4a5e59f261d498\"","KvOo8jzIYnecBrJl_NXL7rfARMoPYcuNl2li1t6IqJF63igULSorRg==","Miss from cloudfront","414b4b23-1d06-44b5-aa27-d8a836471499","0.033082"]